SCMHRD Pune was chosen as the first runner-up while IIM Bangalore emerged as second runner- up in the contest
iCreate witnessed the participation of over 9000 students from nearly 29 prestigious institutions across the country
Airtel iCreate is India’s premier management strategy competition for B-schools
New Delhi, December 27: Bharti Airtel (“Airtel”), India’s premier communication solutions provider, today announced the winners of Airtel iCreate 2021, an annual management strategy competition for top business schools of India.
Team AkSiLa from SPJIMR Mumbai bagged the prestigious award along with a cash prize of INR 10 lakhs. Team Buddhiman from SCMHRD Pune secured the first runner-up position and won INR5 lakhs cash prize while Team 221B and Team LSquare from IIM Bangalore took the trophy of second runners-up and a cash prize of INR 2.5 lakhs.In addition to the cash prize, the winning teams will get an opportunity to work with Airtel’s Incubation Team on real-life assignments and experience the product management function of the company.
Airtel iCreate 2021 contest attracted participation from 9000+students from India’s top business schools, including the IIMs, ISB, XLRI, TISS, FMS, SP Jain, MDI and IIFT which is over 130% increase in the participation compared to the last year.
More than 3000 teams were evaluated over a period of 2 months & top 12 teams from IIM Bangalore (2 teams), NMIMS Mumbai, SCMHRD Pune, FMS Delhi, IIM Ahmedabad, IIFT Delhi, IIM Calcutta, MDI Gurgaon (3 teams), and SPJIMR Mumbai were identified to compete at the ‘All India Grand Finale’ at Airtel Centre, Gurgaon. At the grand finale, the teams were judged on parameters including – Business & Situation Analysis, Novelty of Ideas/ Out-of-the-Box thinking, Ease of Implementation of idea/solution, Supporting Analytics, Financial Viability/ROI and finally, the Quality of Presentation.
Speaking on the occasion Sagar Raina, Head Talent Acquisition, Bharti Airtel said:“We are delighted to see the increasing participation, determination, dynamism and unconventional business ideas of students at the 2021 edition of iCreate. Innovation and Entrepreneurship are at the center of Airtel’s DNA. We are happy to give these extremely talented students a platform to showcase their innovative solutions pertaining to real business problems and are optimistic to welcome some of them onboard.”
Started in 2012, Airtel iCreate brings together students from across the country, to develop business solutions addressing situational problems at corporates. Teams are judged through an online case submission round before the National level grand finale where they are thoroughly evaluated by a panel of subject matter experts and leaders from Airtel to narrow down on the winners.